Product
Positioning, audience, pricing; 37 recorded product decisions.
You write or say what happened. AI finds what keeps repeating and shows it back with quotes from your own entries. We built it end to end — from research to a working iOS app.
closed beta · TestFlightmarket value of the work
lines of code: app, backend and AI
of acute crisis cases caught in our evaluations
studies behind the product decisions
A product like this is built in six layers. We covered all six — from the first question to the App Store build.
Positioning, audience, pricing; 37 recorded product decisions.
Review of ~120 studies; findings turned into product rules.
Design system, light and dark themes, logo, illustrations, motion.
React Native, voice entries, subscriptions, push, data export.
AI that finds patterns and checks every quote; crisis screening.
Staging and production, CI/CD, EU hosting, GDPR.
What this scope typically costs at an agency over six months.
Research, product, design, mobile, AI and infrastructure — rebuilt until it worked.
Each version was checked against the research and daily use. What didn’t hold up was cut.
Started as a web app; in two weeks moved to React Native.
Chat, mood charts, dashboards. Powerful — and too much.
Chat removed. Every pattern backed by dated quotes.
Patterns grouped into themes, “Work on it”, monthly letters.
Tell us the idea — we’ll tell you how we’d build it and what it would take.